Length – 2 to 3 hours 

Focus – Retail Sales, Customer Service, Hospitality, Customer Relations

Companies invest time and money determining the best location for their place of business.  Thousands of advertisement dollars are invested in order to attract buyers.  By the time a customer reaches the place of business, this investment has made them very valuable to the Shareholders. 

American shoppers have become a very sophisticated and demanding group of people.  They expect courtesy, attentive service, a wide variety of options, competitive pricing and validated parking.  The least infraction will cause them to go elsewhere for your product or service!  Tim believes the success in your organization rests on your employees and whether they are trained to provide outstanding service to your customers. 

Put your best foot forward

People decide to enter your place of business because it looks friendly and clean.  They decide to do business with you because you look like someone who does what you do.  Tim explains the importance of a professional appearance though others relax standards.

Remember, the customer is always important

People decide to do business with you because you make them feel important.  They may feel as though they’re your only customer, even when 10 are in line behind them.  Tim gives exact examples of conduct that promotes this result.

Make it easy to do business 

People will drive out of their way to simplify their buying experience.  Customers purchase online and from television programs because they perceive they are saving themselves the headache of the buying process.  Tim teaches people to keep it simple.

Promote customer loyalty

Businesses survive and thrive because customers return without the need for advertising.  Tim believes customers return if they were treated better at your store and if they were invited back.

Employees benefit by realizing their value to the company and to the customer.  Even seasonal employees realize these days of working for your business are days of their lives that must be invested rather than wasted.  Your Company will benefit when customers spend more time and more money in your place of business.