Starting And Operating A Home-Based Business

Length – 2 hours to 3 hours 

Focus – Marketing / Retail Sales Management

Entrepreneurs invest thousands of dollars in building, stocking and staffing a new business.  Employees are given costly training and sent to work.  After a few months of costly operation, the investment begins to pay off.  But sometimes, even the best idea or finest product goes unnoticed. 

Whether a business is in one's home or in a shopping Mall, Tim believes new companies succeed in competitive surroundings because ownership and management are correctly Marketing their product or service.  This Seminar is designed to help leadership employ techniques that result in maximum profit and employee retention.

What are the "Success Factors" of your marketplace?  Americans are known for always getting what we want.  Why else would we drive automobiles whose price tags exceed our annual incomes and live in homes worth several times that!  Tim shows how to customize your product to fill the needs and wants of the people in your market.

How do you move your business ahead of the competition?  Most Entrepreneurs will tell you they are successful because they have outstanding employees or because they have an outstanding product.  Tim will show you how to hire and train exceptional employees and how to capitalize on your own uniqueness.  You'll learn why your business may do extremely well in a market where businesses like yours have failed over and over.

How do you advertise without getting into a price war?  If the goal of advertising is to drive website activity and floor traffic, and if the goal of selling is to achieve profit, why do merchants insist on cutting advertised product prices to "cost"?  Tim will show you how to stay out of the price war, leaving dead-end advertising to the competition, while driving buyers to your door.  And he'll show you how to make sure more shoppers decide to buy.

Employees are more committed to the success of your business because they have more fun and make more money.  Success in the marketplace has a snowball effect on customers.  Entrepreneurs benefit with higher profit and by saving thousands of recruiting and training dollars.