Length – 2 to 3 hours 

Focus – Professionalism, Customer Service, Student Relations

Thousands of advertisement and recruiting dollars are invested in order to attract students.  By the time a student reaches the institution, this investment has made them very valuable.  

Today's young people are a very sophisticated and demanding group of people.  They expect courtesy, attentive service, tuition assistance, competitive pricing and a meaningful social experience.  The least infraction will cause them to go elsewhere for their education or to drop from the institution after enrollment!  Tim believes the success in your University rests on your Faculty and Staff and whether they are trained to provide outstanding service to your students. 

Put your best foot forward

People decide to enroll because your University looks friendly and organized.  They put their trust in you because you look like someone who does what you do.  Tim explains the importance of a professional appearance though others relax standards.

Remember, the Student is always important

People decide to become your students because you make them feel important.  They may feel as though they’re your only student, even when 10 are in line behind them.  Tim gives exact examples of conduct that promotes this result.

Make it easy to do business 

People will drive out of their way to attend your University.  People sometimes enroll online with other institutions because they perceive they are saving themselves the headache of the learning process.  Tim teaches people to keep it simple.

Promote alumni loyalty

Institutions of higher learning survive and thrive because students return and send their friends, lowering the requirement for advertising.  Tim believes students return and refer others if they were treated better at your University and if they were invited back.

Students benefit from the high quality of personalized education they receive from your University.  Faculty benefits by gaining more receptive and more loyal students.  Staff benefits by realizing the importance of their role in the success of the College and by developing a closer bond with Faculty and Students.  The University benefits with higher funding as a result of better student recruiting and retention.