Length – 2 Hours to 3 Hours
Focus – Salesmanship, product knowledge, perpetuation, time management, goal setting
The dream of most Sales Professionals is to have an account list of loyal customers. Many Salespeople already have that asset but feel they must cold-call in order to reach income goals. Tim believes if Salespeople will provide the latest product and the finest service, loyal customers will pay regardless of economic situations.
Seasoned successful Sales Professionals have a great deal in common with winning sports teams in that they constantly go over the basics. Technique is reviewed, including how to handle objections in a professional manner. In addition to the importance of product knowledge, those attending are encouraged to make themselves aware of leading edge research and development in their field.
In the classic "Acres Of Diamonds", the lesson of looking in one's own back yard before searching the world for treasure is brought home in an unforgettable way. Tim explains the importance of spending time with loyal customers and seeking ways of providing more service to them first. Sales Professionals are reminded which group of clients will typically spend more and allow more per-sale profit to be recognized.
Sales Professionals are different from others in the workforce in that they don' t punch a clock. Tim reminds them to be focused on results rather than efforts. Sales tracking, paperwork, electronic communication and time management are reviewed.
Since most Sales Professionals are on commission, financial habits of the wealthy are lightly explored. Those attending explore ways to capitalize on these traits as they choose which clients they will visit on sales calls. in addition, to adopt the traits in order to ride out sudden changes in cash-flow.
Sales Reps are affirmed in their good habits and encouraged to excel. Sales Managers are relieved from constant follow-up and motivation of experienced Salespeople, freeing them to mentor and manage the less experienced. Companies save money because there is less turnover caused by Salespeople who don't reach their full potential. And everyone benefits from a stronger bottom line.